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My intention is to support you in expressing your truthfreely, wholeheartedly, and unapologetically.

Om Symbol on the Beach

Nicole Yacano believes we are each unique individuals with a special purpose. 


Her desire is to help individuals discover and connect with their true essence (who they really are at the soul level), understand their gifts, and live their TRU life's purpose.

She began working with semi-precious crystals and designing custom, hand-crafted, healing, fashion-forward jewelry in 2001, inspired by her understanding of the assistance the crystals offer us in our pursuit to live and express our truth. Nicole's spirited passion for both nature and fashion coalesces beautifully in her jewelry.

Growing up just outside New York City, her initial thoughts of a career were centered around her love of fashion. Although she followed her father's guidance to choose another field, Nicole's creative energy and passion for fashion remained. 

In 2001, now with a background in Psychology and Clinical Social Work, Nicole integrated all aspects of herself, including her life-long experiences with healing, fashion, meditation, and nature as she engaged her creative talent and began handcrafting prescriptive, semi-precious mineral jewelry for the soul. From then on, TRU By Nicole creations have supported and adorned thousands. 


Being gifted intuitively and having a desire to help individuals on a deeper level, she knew there was a way to do so through the crystals to which she'd been drawn since childhood. Nicole’s experience and ability to read energy while utilizing crystals in her pieces and holistic services has been a deep benefit on an emotional, mental, physical, and spiritual level for her clients.


Over the years, Nicole developed and expanded her business on the east coast with retail locations and a Healing Center, along with wholesale accounts around the country. In 2021, her long-time calling to move out west brought her and her family to Arizona where she continues to expand and share her light with her jewelry and holistic services.


Nicole believes in identifying the root of whatever may need healing or shifting, and then guiding individuals to use their intuitive abilities to discover what their higher self and deeper part of their soul is saying to them. This is important so that we as individuals can live our lives more authentically from the heart with greater flow and ease.

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